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Today’s Socail Media Links from SME
Categories: Social Media
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  • Facebook Integrates With WordPress: This Week in Social Media
    Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Integrates With WordPress: WordPress publishers can now “easily integrate Facebook features, such as social publishing and mentions, through the [...]
  • How Aetna Is Building a Social Media Presence
    In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna. Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past. You’ll discover what they’re doing to achieve this within [...]
  • How Social Content Attracts and Engages More Customers
    When you think of content optimization, what’s the first thing that comes to mind? Do you think of keywords, links and search engines? Or do you focus on useful content, interesting articles, engaged audiences and happy customers? If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re [...]
  • 4 Ways to Create Content That Sells
    Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world doesn’t help a bit [...]
  • How to Use the New Google Analytics Social Reporting Tool
    The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated. Tracking off-site social activity is just one of [...]

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