• Google+ Events: This Week in Social Media
  Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Google Introduces Google+ Events: Google+ Events are “for all the moments that matter—before, during and after.” Google+ Events will sync [...]
• How Sony Became a Pinterest Rock Star
  Callan Green, senior social media specialist at Sony Electronics, never thought she would want a pair of leather pants. “But I saw enough pins on Pinterest that I thought, ‘Oh my gosh, I have to own them,’ and I went out and bought some.” It was the fall of 2011 and she was discovering firsthand [...]
• 8 Tips for Running Social Media Promotions
  Have you thought of using social media contests and sweepstakes to build and engage your audience? Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead! If you’re looking to gain even more [...]
• 5 Ways Online Businesses Are Succeeding With Social Media
  Marketing your online business through social media websites can be a great way to encourage engagement with your brand in a low-pressure setting. However, getting started with this new type of media can be intimidating for some business owners. Take a look at the following five examples of ecommerce websites that are succeeding with social [...]
• How to Use the New Facebook WordPress Plugin: A Complete Guide
  Do you blog? Facebook has released a highly comprehensive plugin for WordPress. With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.) This makes advanced Facebook social sharing features accessible to everyone. This [...]

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